This website is owned and operated by Stella D’Oro Bakery
("Stella D’Oro"). We at Stella D’Oro recognize that
many visitors to our website are concerned about the information that
they provide to us or that may be collected and how we treat that information.
In order to address those concerns we have developed this Stella D’Oro
Website Privacy Statement.
Types of Information Collected
At this website, we may collect both personally identifiable information
and non-personal information. Personally identifiable information relates
to an individual consumer or business contact (for example, their name,
address, telephone number, e-mail address, credit card number, etc.).
We don't require that you provide this information to us in order to view
our website or have access to its content. We may, however, collect personally
identifiable information if you purchase food or other goods through this
website, if you voluntarily sign up to be on our mailing list, if you
e-mail us, or for purposes of a contest, sweepstakes, promotion or other
activity on or through the website. Non-personal information relates to
such things as how many people visit the website, which pages they access,
the information they download, the type of browser and operating systems
they use, the name of their internet service provider (such as MSN®),
and other information of this general type. When you visit our website
we will automatically collect non-personal information and combine it
with similar information collected about all other visitors to the website.
By collecting this information we learn how best to develop our website
to meet the needs and desires of our customers and visitors.
Methods of Information Collection
As noted above, only non-personal information is collected from people
who just visit this website. Visitors who purchase items through the website,
e-mail us, sign up for mailings, enter contests or sweepstakes or participate
in promotions, questionnaires or other activities on or through this site
will usually be required to provide personally identifiable information.
Without this personally identifiable information, we would be unable to
respond to your inquiries, purchase orders, requests and/or applications.
In addition, some contests or activities on the site may result in your
friends, family or other visitors to the site submitting to us personally
identifiable information about you.
Cookies and "Passive" Collection of Information
This website will use "cookie" technology from time to time.
Cookies are pieces of information that are placed on an individual visitor's
hard drive for the purpose of keeping records. Cookies can enhance your
online experience by saving your preferences while visiting a particular
website. The cookies used by this website do not collect any personally
identifiable information. When you visit or view this website, a "cookie"
may be placed on your computer. Temporary cookies are used for purposes
such as counting the number of visits to our websites. These temporary
cookies are eliminated when you exit your browser. A permanent cookie
may also be stored on your computer. When you log in, this type of cookie
tells us whether you have visited this website before or if you are a
new visitor. It may also give us other non-personal information. The cookie
does not obtain any personal information about you or provide Stella D’Oro
with any way to contact you. Stella D’Oro does use the cookie to
help us identify website features and content which are of the greatest
interest, so Stella D’Oro will be able to enhance this website to
provide you with a great web experience. If you do not wish to have cookies
placed on your computer, the "help" portion of your browser's
toolbar will tell you how to prevent your browser from accepting any new
cookies, how to disable cookies altogether, how to delete cookies once
that have been placed on your computer and how to have your browser notify
you when a new cookie has been received. Although you may take advantage
of these features of your browser when visiting or viewing this website,
please remember that cookies may help you take full advantage of the newest
website features at this website, and Stella D’Oro would encourage
you to leave these cookies activated during your visit. Another tool that
may be employed by this website is a "web beacon." Web beacons
are Internet tools that help us determine various types of non-personal
information. When you ask us to send you information on a promotion or
via newsletters, web beacons may be used to determine how many of the
e-mails sent were actually opened. Please note, however, that in general,
most images viewed as part of a web page can be used as a web beacon.
Stella D’Oro is also likely to passively collect such other non-personal
information as the IP address of your computer and the type of browser
that you are using.
Contests, Sweepstakes and Promotional Games and Activities
From time to time, this website may host or include notices of promotions,
contests, sweepstakes or other activities Stella D’Oro or its affiliated
companies are conducting. In some of these contests or activities, Stella
D’Oro may allow you to enter electronically via this website. In
such cases, you may have to provide personally identifiable information
in order to participate in the contest or activity. Any and all contests
or promotions referenced or conducted via this website are subject to
the terms and conditions of each individual contest or promotion. Please
note that the official rules for a given contest may have additional information
and requirements related to privacy. In particular, children under 13
years old who would like to enter one of Stella D’Oro's contests
will need the consent of a parent or guardian and must comply with other
procedures pursuant to the law. Please review the official contest rules
carefully. In the event there are any differences between the rules or
policies governing the individual contest or promotion, and the general
rules and policies contained on this website, including, for example,
this Privacy Statement and this website's Terms
of Use , the rules or policies specific to the contest or promotion
shall control. You should also note that some of the contests, promotions,
sweepstakes or other activities that are available at or through this
website may be administered by a third-party company. Any and all such
contests or activities shall be governed by the rules and/or policies
set forth from time to time by the third-party company, or which may be
posted by Stella D’Oro regarding such individual contests, promotions,
or sweepstakes. Any and all information, stories, pictures or other data
or items submitted to Stella D’Oro or this website for participation
in any promotions, contests, sweepstakes or other activities which may
be available at or through this website, shall immediately become the
property of Stella D’Oro, Inc. Stella D’Oro reserves the right
to use any and all such information, stories, pictures or other data or
items for any lawful purpose; and all such information, stories, pictures
or other data or items which may have been submitted to Stella D’Oro
shall become the sole property of Stella D’Oro, Inc., all rights
reserved.
Questionnaires and Surveys
Visitors to this website may be asked to complete surveys or opinion polls
regarding their interests, thoughts, opinions and attitudes. These types
of surveys help Stella D’Oro understand the needs and desires of
our customers. Sample answers to such surveys may be posted to this website.
Such sample answers could possibly include some of your personally identifiable
information, such as your first name or city, but Stella D’Oro will
not include your last name, phone number, street address or e-mail address
as part of any publicly available posting of survey results.
How Stella D’Oro Uses Your Personal Information
If you purchase food or other merchandise through this website, Stella
D’Oro uses your personally identifiable information to set up your
account and/or process your order. If you enter into a contest, sweepstakes
or other promotion through this website, Stella D’Oro uses your
personal information for purposes of the contest (such as to notify you
if you win) and otherwise in accordance with the contest rules. If you
e-mail Stella D’Oro, agree to follow-up contact by Stella D’Oro
or ask to be placed on mailings lists that this website may maintain,
we may contact you. For example, you may receive marketing and promotional
materials, we may respond to your comments or questions or we may contact
you if necessary during the course of processing a product or service
you requested through our website. In addition to the uses listed above,
we may use your personal information to improve our marketing and promotional
efforts, for purposes of a contest or other activity, as part of a statistical
website usage analysis, and/or to improve the features and content of
this website. We may also use your personal information to assist in delivery
of content that is customized to your interests. This type of customized
content may eventually include such things as recipes, banners, product
information and contests and promotions. We do not collect personal information
on an automatic basis, but we may combine non-personal information (which
is automatically collected) with your previously submitted personally
identifiable information.
Advertising Partners
Stella D’Oro and this website do not currently deliver banner advertisements
to other websites, either along with or through an advertising partner.
If and when this website chooses to work with an advertising partner for
such a purpose, various forms of tracking may be used by said advertising
partner(s). Please be sure to check the user agreements and privacy policies
of any company serving banner advertisements, either on behalf of this
website or on behalf of any other website so advertised, should you be
interested in the content of the policies governing their conduct.
Third Party Service Providers
Stella D’Oro, during the course of its business, uses third-party
companies and individuals to perform a variety of functions, such as financial
institutions that assist Stella D’Oro with credit card transactions.
These third parties may have access to information, both personal and
non-personal, that is collected through this website. However, all such
third-party service providers are prohibited from using any such information
to which they are granted access for any purpose other than for which
they were selected to work with Stella D’Oro.
Disclosure of Information
Stella D’Oro and this website may disclose personal or non-personal
information in cases where we believe in good faith that it is necessary
to prevent a crime or an injury or financial loss to ourselves or to third
parties. In addition, we may disclose any and all information required
pursuant to a court order, subpoena or otherwise required by law. We may
also disclose personal and non-personal information to third-party service
providers, as described above. We may disclose personal or non-personal
information about those people who contact us through the e-mail features
of the website or sign up for our mailing lists. Finally, we may disclose
personal or non-personal information for purposes of a contest, sweepstakes,
promotion or other activity available on the website or to improve our
marketing or promotional efforts. There may also be times when we share
aggregate information (that does not individually identify any particular
person) with advertisers, business partners, subsidiary companies, affiliated
companies, parent corporations, sponsors, joint venture partners and other
third parties in an effort to customize or enhance the content and advertising
of our website for future users or to improve our marketing and promotional
efforts. We may also integrate and aggregate data from web log files to
assist us in understanding how this website is navigated and the relative
popularity of various features and content.
Links to Other Sites
Stella D’Oro will attempt to ensure that every link on this website
sends you to a helpful place on the Internet. However, many websites change
their content and addresses frequently and without warning. Therefore,
Stella D’Oro cannot guarantee the availability of every page for
which we have a link. Nor can Stella D’Oro guarantee the quality
or content of every website to which a link is provided. In addition,
different websites have different privacy policies and other policies
regarding usage of their sites. Stella D’Oro recommends that you
always check the privacy policies or other policies governing usage of
websites you choose to visit. It is important that you understand these
policies, as they may impact your rights.
Children
This website is intended for the use of visitors of all ages. Stella D’Oro
does not knowingly collect personal information from children under age
13 via this website unless such collection is done in accordance with
the law. Some of the contests, sweepstakes and promotions available on
or through this website are open to children under age 13, so be sure
to check the official rules to determine Stella D’Oro's privacy
practices for that contest, sweepstakes or promotion. Also, if you are
under 18, please be sure to ask your parents for assistance before ordering
anything through this website or providing any personally identifiable
information.
Access to Your Personal Information and "Opt Out" Procedures
While it is your responsibility to evaluate the privacy policies and other
policies governing the usage of the websites you visit before providing
any information to those websites, Stella D’Oro permits you to access
the personally identifiable information we have collected about you and
permits you to "opt out" of our collection, retention or disclosure
of such information (subject to Stella D’Oro's protection of itself
and others, disclosures for legal reasons and Stella D’Oro's current
technological capabilities). In order to access personally identifiable
information that we may have collected about you or to request that we
limit our contact with you, limit our disclosures to third parties, or
otherwise "opt out" of something that we are doing with your
personal information, please e-mail us at privacy@lance.com
and tell us what you would like us to do. If you would like to contact
us by postal mail, our mailing address is below, as is our telephone number.
Please keep in mind that to protect your privacy and security, we may
take reasonable steps to verify your identity before granting you access
to any personally identifiable information or "opt out" capabilities
Parental Options and Review
Parents of children under the age of 13 have the option to agree to the
collection and use of their child's personal information without consenting
to the disclosure of the information to third parties (subject to Stella
D’Oro's protection of itself and others, disclosures for legal reasons
and Stella D’Oro's current technological capabilities). In addition,
parents can review the personal information provided by their child under
the age of 13, ask to have it deleted and refuse to allow any further
collection or use of the child's information (subject to the same items
as above). In order to make these requests, parents should follow the
"opt out" procedures set forth in the "Access to Your Personal
Information and 'opt out' Procedures" section of this Privacy Statement.
Please note that, while this site will not require more information from
children under 13 than is reasonably necessary to participate in any activity
or event, deletion of required information (such as information that would
permit Stella D’Oro to contact the winner of a contest) may result
in termination of the child's participation in an event or activity. Parents
should also note that the official rules for contests and promotions on
this website may contain additional information related to their child's
privacy and the parents' rights and responsibilities.
Changes to this Privacy Statement
This Privacy Statement may be changed from time to time, so we encourage
you to check back with every visit to the site. If you do not agree to
one or more of the changes, you may choose to "opt out," using
the procedures set forth above. Once the change has been made, all information
collected by the site, whether before or after the change, will be subject
to the new terms of the Privacy Statement. The current version of this
Privacy Statement is effective April 12, 2005.
How To Contact Stella D’Oro
For general inquiries, please complete the form on the Contact
Us page in our website. For privacy inquiries, please contact us at:
Stella D’Oro
P.O. Box 32368
Charlotte, NC 28232
Attention: Legal Department
Ph: 704-557-8300
Email: privacy@lance.com
